I think part of their problem was marketing. A few years ago, when I was just getting into the sport I knew (and trusted) names like Kawasaki, Honda, Yamaha and Suzuki, but I'd never even heard of Buell.
When I went out to buy my first bike I didn't stop off at the HD dealer expecting a sport bike manufacturer to be in the same showroom.
Even to this day, I have no clue what makes their bikes special.
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2013 CRF250L
1985 GL1200 Interstate
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