Quote:
Originally Posted by kdogg2077
Harley is a joke IMHO. They produce crappy low spec bikes and then use people's desire to buy American to sell them. Shame.
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Up until recently they have been a very successful joke.
They have concentrated on their core market and have been extremely successful at selling the lifestyle. Ducati and Triumph are catching up in that regards and the Japanese bike manufactures are still way behind. Their licensing agreements for HD items generates tons of money. How many people will get a "Honda" tattoo?
Problem is their core market is aging an they haven't changed to meet new demographics. Their challenge is to balance the need to design bikes that future generations of riders will want to buy without alienating their current core buyers.