Quote:
Originally Posted by ninjaone
I think you're the first person to actually think that the fact that Kawasaki names 10 different bikes across the sport and supersport categories "Ninja" is actually a good marketing idea.
Regardless, it doesn't change the fact that among people not registered to a Kawasaki forum, Kawasaki has the lowest name recognition ... among the "big 4" Japanese manufacturers to the general public.
...
|
Except that's absolutely NOT true. Take a nondescript drawing of a generic sportbike with no branding and ask 10 people who don't even ride to identify the unidentifiable bike
without even mentioning Japan. Less than half of the people with a relevant answer ("I don't know" or "Toyota" wouldn't count) would fail to mention "Kawasaki," "Ninja," "Ninja-like," "something like a Ninja," etc. Say what you will about their sales, but Kawasaki/Ninja has
THAT MUCH of the public mindset when it comes to sportbikes. Half of the people responding will think that Honda and Suzuki only make cars.
