First time I have put on rim tape. I considered it because you can get the reflective kind, good for someone noticing you at night coming at your perpendicular.
Ended up getting yellow to match the bike, which it did perfectly. Reflects VERY well too.
Not bad for about $20, and I like it has a little design to it rather than a solid color all the way around. Wasn't too bad to put on, just tedious. Didn't get them all on straight or an exact distance apart, but from a distance you can't notice. Hopefully it helps, and it looks good!