As ugly as they look, they seem to have a lot of functionality. Storage space is always something I find lacking on my bike. Of course getting better mileage is a plus too.
I also have to add...it's amazing how much people have started focusing on fuel economy after last summer. With gas around $4, a lot more people I know have started to take fuel economy more seriously. I have convinced a number of my friends to make fuellys and start tracking their MPGs.
When people actually see staticstics on how much they are paying they actually start moving towards doing something about it.
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