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Having had direct, personal experience with this (i used to sell for verizon wireless) i can say this is really a "yes, but" case.
Yes, its a dbag move and most people will feel this way, but then again most people haven't been on the other side of the counter. at vzw it was called ATR (accessory take rate) and what you did was actually encouraged by management. If you missed your ATR target you faced everything from verbal discipline to actual writeups and it also had a very notable impact on your pay. They went as far as to approach customers that weren't (they being mgmt) buying enough or any accessories and harass them until they bought more.
So dbag move, but you had a reason. Doesn't make it right. If you want to be successful in this type of sales you have to pull this kind of thing. If you have a conscience then that isn't the right job for you.
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