That's 2 bulbs for $30 from SuperBrightLEDs.com.
Philips bulb is now 2nd-gen using Luxeon Z-ES LED instead of their own proprietary 1st version which was smaller and more compact. It performs OK, but due to larger than filament size, there's some spray and glare. Nowhere nearly as bad as all those with random COB arrays.
Looks like photo was taken at different exposure settings to make LED look brighter. House is more illuminated way up on top on LED shot. Actual difference won't be as dramatic due to DOT regulations on max-lumens output per bulb.