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Old April 5th, 2009, 11:56 PM   #1
Alex
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Name: 1 guess :-)
Location: SF Bay Area
Join Date: Jun 2008

Motorcycle(s): '13 Ninja 300 (white, the fastest color!), '13 R1200RT, '14 CRF250L, '12 TT-R125LE

Posts: Too much.
Blog Entries: 7
How to Enable/Disable Advertising on Ninjette.org

Hi all -

Like most internet users, I've not been a huge fan of web advertising, when it interrupts the flow of a site or even just overwhelms the page with more ads than content. I think we all understand that it's necessary, especially for sites like this that charge no user fees and have zero desire to start charging fees of any kind. So what I did here awhile back on ninjette.org is put a toggle switch right in your user options, where you can enable/disable advertising with a click. The advertising, if enabled, shows up in the header, footer, and in a few places in the portal page.

What I've noticed over the past month or two is that more and more people are choosing "No" to view this advertising when they sign up for the site. Early on it was 75%+ Yes, but now it's closer to 75% No. These stats are just for new user signups, so it's more than likely that the new users haven't spent much time on the site yet to decide if the advertising is useful/useless, relevant/irrelevant, subtle/annoying etc. My hunch is that if people do see what the ads are on this site (RaceBikeRentals, Becky's seats, Zartan's exhaust hangars, etc), they will have less of an urge to disable them. And I know that those ninjette-specific advertisers do want a chance to show you what they have to offer.

So I've implemented a new process on the site. Once per month, on the 1st, the setting for "view advertising" for all users will be automatically reset to Yes. If someone does prefer to view the site without ads, it takes 3 clicks to immediately turn them back off, and they stay off for a month. Just go to that Edit Options link, right from the Quick Links menu, scroll all the way down to the advertising setting, click "no", then save settings. No muss, no fuss, and certainly no fee to do so. My hunch is that over time less and less folks will see the need to do this, but I plan to always leave that option there. Folks that are quite opposed to the advertising wouldn't be likely to click on any ads anyway, so I continue to believe it's a good idea to leave that toggle switch available.

Please shoot me a PM or post up in this thread if there are any questions/comments/suggestions about this.
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