Quote:
Originally Posted by Major_Paine
whats your sample population. most people have heard of what a motorcycle is, and kawasaki has always marketed hard to the US. If i was to go out right now and ask a random person on the street to name a motorcycle, its likely the first response would be ninja, not honda
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I think you're wrong. Of course everyone on this forum is going to say they heard of Kawasaki first, that's probably a big reason why you are riding a Kawasaki now and is the whole point of marketing in general. But if we are really talking about what the general population knows about motorcycling, Honda is by far the Japanese brand with the most name recognition.
Just because you had posters on your wall of a Ninja doesn't mean anyone else did. Marketing is about understanding the whole demographic, not the slice you happen to see.