[webbikeworld.com] - MIC ?Ride With Us? Program Gets ?New Riders, Riding More?
On June 21st, the Motorcycle Industry Council (MIC) launched their first market expansion program, christened “Ride With Us.”* According to a report from MIC, this multi-faceted program has a single goal: To get ‘more riders, riding more.’* Because of this goal, MIC is also offering a 45-minute ride experience for those who have never been ...
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