They've got to pay for all those commercials. The selling of insurance reminds me of the selling of perfumes. It is all about marketing, packaging and product differentiation, when underneath there isn't really much difference between a value product and a premium product. I'm just waiting for the days of celebrity endorsements of insurance. Buy Brittney Insurance by Geico (insert steamy pose here), and you'll get more sex for the premium.
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"Improvement makes straight roads, but the crooked roads without improvement, are roads of genius." — William Blake