[roadracingworld.com] - MIC Outlines Initial Tactical Steps For Industry-Wide New Rid
Initial Tactical Steps for Industry Ridership Initiative Showcased at MIC Symposium IRVINE, Calif., Dec. 5, 2019 – A strategy playbook, a new online portal for new riders, and a new director of ridership position highlighted an afternoon presentation to hundreds of guests at this year’s Motorcycle Industry Council Communications Symposium. “More Riders, Riding More – [...]
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