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At first glance it seems like that industry has such perverse incentives compared to most others. If the economy is good, people are happy, and apparent stability reigns, that industry has problems staying afloat. When things aren't so rosy, suddenly they have significantly fewer financial issues - and sales go through the roof.
But perhaps it's not really that unique, and plenty of industries push the fear aspect all the time as a marketing tactic. Healthcare (buy this new drug, or you won't live as long) Auto (buy this new safer car, your old one will kill you) Media (everyone not like you is out to get you and take what is yours) Even consumer electronics (buy this or your friends/colleagues will know you're an out-of-date loser).
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