2010 Motorcyclist of the Year
Son of the saviorBMW's Hendrik von Kuenheim
Unless you're an inveterate BMW loyalist or a captain of the motorcycle industry, von Kuenheim is probably just the latest name atop BMW Motorrad's corporate ladder. Any good partisan knows better. First, as CEO from 1970 to 1993, Eberhard von Kuenheim turned
Bayerische Motoren Werke's relatively obscure sedans and sports cars into "The Ultimate Driving Machines," quadrupling automotive production, tripling the company's motorcycle output and establishing the brand as a global player. BMW as you know it wouldn't exist without him, which means BMW motorcycles might not exist at all.
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2010 Motorcyclist of the Year - Motorcyclist magazine
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