Rule number four is don't act like you're selling used cars.
I interact with sales engineers daily from various pump, turbo machinery, lubrication, and industrial equipment companies. Some are great because the information flows two ways in a casual conversation about what we're doing, etc. Some are like pulling teeth because they feel smarmy.
I can't stand smarmy sales people. Honestly, smarmy sales people are the biggest reason I look at the used auto market over the new auto market. I've yet to meet a good car sales associate at a dealership. They're all pushy and dumb.
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