January 7th, 2011, 07:50 PM | #1 |
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[motorcyclistonline] - EICMA Milan Show-Stoppers!
EICMA Milan Show-Stoppers!
European brands steal the spotlightInternational trade shows aren't necessarily the best place for spotting business trends. Usually favoring the "show" aspect squarely over "trade," manufacturers reveal their latest products in a highly artificial atmosphere carefully contrived to give onlookers the impression they are hip and ahead of the fashion curve. Nightclub lighting, thumpin' beats and an army of partially undressed moto-models can make even the most milquetoast commuter bike look sexy and revolutionary. Squint past the glitz and glam, however, and you get a more accurate idea of where any given manufacturer is headed in the coming year. What can we expect, then, after analyzing last fall's annual EICMA motorcycle expo in Milan? Photo Gallery: EICMA Milan Show-Stoppers! - Motorcyclist Magazine Photo Gallery: EICMA Milan Show-Stoppers! - Motorcyclist Magazine EICMA Milan Show-Stoppers! | Digg It | Add to del.icio.us Click here for full story...
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