[sportrider - latest stories] - New Look for VP's 5-Gallon Pails

[Ninjette Newsbot]

New Look for VP's 5-Gallon Pails

Customers familiar with the blue 5-gallon pails distributed by VP Racing Fuels for more than 20 years will soon see their orders filled with a newly designed pail that has undergone a significant makeover.SAN ANTONIO, TX (December 14, 2011) Customers familiar with the blue 5-gallon pails distributed by VP Racing Fuels for more than 20 years will soon see their orders filled with a newly designed pail that has undergone a significant makeover. "Our traditional 5-gallon pails served us well with a quality and look driven by functionality," said Steve Scheidker, VP 's Director of Marketing. "They came to be synonymous with VP's no nonsense approach to quality. However, we concluded it was time to upgrade the pails' look to support our current brand positioning and better complement the advanced performance characteristics of the fuels they contain."



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