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[webbikeworld.com] - Fast Figures: Here are Harley-Davidson’s 2023 Sales Stats
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In the third year of our Hardwire strategy we have made progress in key elements of our strategic plan – focusing on our most profitable products and markets – which we believe will continue to yield benefits to the business and have set us up for long-term value creation despite the current challenging environment for the industry.”*– Jochen Zeitz, Chairman, President and CEO, Harley-Davidson Of course, the quote is followed by Harley’s Q4 and 2023 global sales results. Let’s see how everybody’s feeling, shall we? Harley’s Road Glide ST. Media provided by Harley-Davidson.What was in Harley-Davidson’s Q3 results? If you recall, last quarter (Q3) saw Q3 motorcycle sales saw a decline of 9% compared to last year, contributing to a global dip of -16%. The wilting sales figures were purported to result from higher interest rates to “weaker than expected demands.”* LiveWire was particularly affected in Q3, rendering a mere 50 bike shipments and a -76% drop since Q2.* A view of the LiveWire S2 Del Mar. Media provided by LiveWire’s Facebook page.What has Harley-Davidson logged for Q4 of 2024? According to HD’s recent press release (published to PRNewswire), sales were looking a little different for Harley-Davidson‘s fourth quarter.* Here’s a portion of the table proffered in the press release as well as the reason given for each figure: *</p>Motorcycles (thousands)*4th quarter20232022ChangeNorth America17.519.2-9 %EMEA5.16.6-22 %Asia Pacific*6.87.5-10 %Latin America0.80.646 %Worldwide Total30.233.8-11 %North America: -9%
Revenue is also up to +$15 million (from $9 million), a number that Harley tells us was “expected.” A view of Harley-Davidson’s LiveWire One. Media provided by LiveWire’s Facebook page.What are Harley-Davidson’s 2024 Global results? Overall, we’re looking at a global decline of -9% for sale of Harley’s ICE bikes in 2023, with global LiveWire bike shipments up +11% thanks to sales of the new S2 Del Mar. Both of those numbers are compared to 2022. Here are the relevant tables from Harley’s press release: Harley-Davidson Retail Motorcycle Sales* Motorcycles (thousands)*Full Year20232022ChangeNorth America105.9117.1-10 %EMEA27.030.5-11 %Asia Pacific*27.027.9-3 %Latin America2.92.90 %Worldwide Total162.8178.5-9 %LiveWire – Results* $ in millionsFull Year20232022ChangeElectric Motorcycle Shipments (units)66059711 %Revenue$38$47-18 %Operating Loss($117)($85)nmAdd to this the fact that Harley also repurchased $350 million of their own shares on a discretionary basis, and things are looking very nice for the American motorcycle manufacturer.* What do you think of Harley’s 2023 sales figures?* *Media provided by LiveWire’s Facebook page and Harley’s Facebook page* The post Fast Figures: Here are Harley-Davidson’s 2023 Sales Stats appeared first on webBikeWorld.
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