[webbikeworld.com] - Royal Enfield: “The Art of Motorcycling” Enters Third Season

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As 2023’s first quarter wraps up into warmer winds, Royal Enfield enters their third season of their “Art of Motorcycling” campaign.*

Slotted to take place in Delhi, Chennai, and Mumbai (with further, smaller urban areas to be introduced later), the project will purportedly include an “Augmented Reality (AR)-powered visual experience” (the first of its kind).*

“We are constantly looking for ways to enable journeys of creative exploration and self-expression via platforms that push the boundaries of possibility,” explains Mohit Dhar Jayal, the Chief Brand Officer of Royal Enfield.*

“The Art of Motorcycling is one of the foremost examples of this phenomenon. It mixes artists, designers and motorcycling enthusiasts on a single platform – and the results are always mind-blowing” (via Financial Express).

Got some artwork that you think could catch RE’s attention?*

A view of Royal Enfield’s “Art of Motorcycling” campaign. Media sourced from Royal Enfield’s website.Participants are welcome to contribute to the artwork that will be presented with the AR tech; if you’re an eligible local, April 10 is the deadline, and winners will be revealed seven days after, on April 17th. Winners will receive 2 internship opportunities as well as a cash prize worth IN 1,50,000 (roughly $1900 USD), with the art converted into an NFT – oh, and RE will also use the design on their merch.

Pretty cool.

Upload it on Instagram with the hashtags #ArtOfMotorcycling and #REApparel, tagging @royalenfield and @royalenfieldlifestyle, and let us know how you get on!*

*Media sourced from Royal Enfield’s website*

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