[visordown.com] - SuperBike magazine prints last monthly issue

[Ninjette Newsbot]

The first issue, published in May 1977


SUPERBIKE magazine has printed its last monthly edition after 38 years on newsagents' shelves.

The magazine, which has been on sale since 1977, aims to continue as a website with print editions published just twice year.

It follows the sale of the title by Blaze Publishing to G10 Media Limited, owned by SuperBike editor John Hogan.

It means the current February 2015 issue is the last monthly edition to be printed.

Hogan said he believed the future of motorcycle journalism lay in digital publishing.

He told Visordown: 'I can't see how the motorcycle industry expects to reach that young market that just doesn't exist at the minute by not serving them on the platforms they read every day. Twenty-year-olds quite simply do not read magazines. That's the bottom line.'

Blaze Publishing's MD Wes Stanton said: 'We’ve had great fun with SuperBike over the last 16 months, but the company has grown substantially in this time, and SuperBike is better suited to a specialist owner-manager publishing business that can be more flexible in its approach.'

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