[RideApart] - Harley-Davidson Named Official Moto for American Flat Track Twins

[Ninjette Newsbot]

Harley-Davidson Named Official Motorcycle for American Flat Track Twins*Racing

Harley-Davidson has been named the official motorcycle of American Flat Track Twins racing as part of an expanded, multi-year partnership renewal. With the renewed relationship, Harley-Davidson has taken a leadership position to support the resurgence of the sport as it enters a new golden era.

“American Flat Track and Harley-Davidson share a common vision for the future of our truly American sport,” said Michael Lock, CEO of American Flat Track. “2017 marks a new era, with a re-imagined class and event structure, broadcast coverage to 90 million homes through NBCSN, and a renewed partnership with one of America’s most iconic brands. Now is the time for a whole new generation to fall in love with this great American tradition.”

Harley-Davidson has made a strategic commitment to the continued growth of all aspects of the sport. As the entitlement sponsor for eight rounds on the calendar, the Milwaukee-based manufacturer plans to activate the largest dealer network in the industry to drive consumer engagement through activation at and around American Flat Track races.

“For more than*100 years, Harley-Davidson has been racing to entertain fans, build enthusiasm for the sport of motorcycling and prove the capability of the motorcycles we sell,” said Scott Beck, Harley-Davidson Director of Global Brand Marketing.*The factory team is composed of Grand National Champions Kenny Coolbeth Jr. and Jake Johnson and young flat track star Brandon Robinson.

American Flat Track and Harley-Davidson will also integrate a new racing element into the event schedule at select rounds: the Harley Hooligans. The Harley Hooligans represent a perfect marriage of flat track and grassroots racing, giving amateurs the chance of a lifetime, sharing the stage with the world’s best dirt track motorcycle racers.

A cornerstone of NBCSN’s broadcast coverage of American Flat Track in 2017, Harley-Davidson will be featured through editorial content showcasing the dedication of Harley-Davidson to the sport of flat track racing. Camera crews for the NBCSN shows will follow the Harley-Davidson Factory Flat Track Race team throughout the season to capture the drama on and off the race track.

American Flat Track’s season starts Thursday, March 16 with the all-new Daytona TT, the first battleground for the great American war between Harley-Davidson and Indian Motorcycles. For tickets or information go to www.americanflattrack.com.

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