[American Motorcyclist Association] - Kawasaki confirms North American debut of brand

[Ninjette Newsbot]

The following is an industry press release...

“Built Beyond Belief” Motorcycle Pays Homage to Brand’s Illustrious Heritage

IRVINE, Calif. (September 30, 2014) – The American International Motorcycle Expo (AIMExpo) and Kawasaki Motors Corp., U.S.A., have announced that the OEM’s debut appearance at the event, this October 16-19 at Orlando’s Orange County Convention Center (OCCC), will be highlighted by the North American debut of the groundbreaking Ninja H2.

Since the joint announcement in early August that Kawasaki would become the latest manufacturer to partner with AIMExpo, considerable buzz has surrounded what the OEM’s involvement would entail. Ultimately, Kawasaki recognized the key value AIMExpo provides and intends to fully leverage the all-in-one platform that reaches the trade, media and consumer segments of the marketplace. Kawasaki committed to announcing key products from its 2015 lineup at AIMExpo, with the Ninja H2 serving as the first confirmed model to be debuted in America. Kawasaki has teased the coming of the Ninja H2 through a sequence of teaser videos on the bike’s official website. The motorcycle is named after the original Mach IV H2 from 1972, a motorcycle that became legendary for its raw power and epitomized Kawasaki’s performance image that defined the modern sport bike market, as it’s known today.

The brand new Ninja H2 not only pays homage to its predecessor and Kawasaki’s legacy of being a standard bearer for cutting-edge performance, but also exhibits groundbreaking development from the company. Kawasaki relied on the skills and experience of experts not just within its motorcycle division, but also its aerospace, gas turbine and other high tech manufacturing that compose the parent Kawasaki Heavy Industries organization. This methodology in creating the Ninja H2 is a showcase of Kawasaki’s collective strength as a manufacturing group and is the defining element of the motorcycle’s “Built Beyond Belief” trademark.

Simply put, Kawasaki intends to duplicate its efforts with the original H2 from 1972 and reshape the motorcycle landscape forever, using AIMExpo as its avenue to do so.



“It’s clear that AIMExpo provides the sort of grand stage Kawasaki is looking for to reveal such a groundbreaking product like the Ninja H2, in addition to other key products coming to the marketplace in 2015,” said Kevin Allen, Kawasaki Manager, PR + Brand Experience. “The Ninja H2 is just one piece of the collective effort we are bringing to the show in October and it’s the first of many exciting announcements we plan to make regarding our first year of involvement at AIMExpo.”

The Ninja H2, in addition to the forthcoming announcements of additional products Kawasaki will introduce at AIMExpo, will be on full display at Kawasaki’s booth (#2165) on the show floor inside the OCCC.

“As enthusiasts ourselves, everyone here at the Motorcycle Group shares the market’s excitement that Kawasaki will host the North American debut of the new Ninja H2 at AIMExpo,” said Larry Little, Vice President and General Manager, Marketplace Events Motorcycle Group. “In the past, domestic consumers could see new product online, but would have to wait months before the opportunity to see it in person in North America. AIMExpo was created with these types of introductions in mind to generate excitement among retailers, consumers and the media. Kawasaki has fully embraced the platform we’ve built and this is just the first of many great things they’ll be bringing to the show.”

AIMExpo is now the largest show of its type in North America with exhibit space growth of nearly 50 percent, and the number of exhibitors at nearly 500. Pre-registration of dealer/trade attendees is triple last year, and advance ticket sales to consumers are more than double 2013. Interest continues to grow each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).

Stay tuned to the AIMExpoUSA.com website and keep up to date on the continued progress by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook by visiting the AIMExpo page, and “Follow” on Twitter: @AIMExpo. To receive monthly updates from AIMExpo about new features, free giveaways, interactive opportunities and new product developments, click here to subscribe to our monthly newsletter.

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About American International Motorcycle Expo
The American International Motorcycle Expo’s (www.aimexpousa.com) purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle industry. AIMExpo is the single most important event of its type in the North American market and will have international impact within the motorcycling and greater powersports community. AIMExpo is produced by Marketplace Events Motorcycle Group, a division of Marketplace Events. (www.marketplaceevents.com)










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