[motorcyclistonline] - 2014 Honda Grom | First Look

[Ninjette Newsbot]

2014 Honda Grom | First Look

Like every motorcycle manufacturer, Honda is fishing for new riders, and the 2014 Honda Grom is the company’s latest lure.Like every motorcycle manufacturer, Honda is fishing for new riders, and the 2014 Honda Grom is the company’s latest lure. Think of it as a bright, shiny spinner, like the kind you’d use to catch that big ol’ lunker that lives at the bottom of the lake. Except the big one Honda is after is Generation Y, which consists of young people who have smartphones glued to their heads and are so wrapped up in digital technology they have little inclination to get driver’s licenses, never mind buy cars or motorcycles. That’s a worrying trend for anyone in the business of building two-wheelers, one Honda hopes the Grom will reverse.

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