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Old August 31st, 2010, 04:20 PM   #1
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[motorcyclistonline] - Progressive Insurance Named Title Sponsor of International Mot

Progressive Insurance Named Title Sponsor of International Motorcycle Shows®

Multi-year Partnership Helps Enhance Event ExperienceIrvine, Calif. (August 25, 2010) - Advanstar Communications today announced Progressive Insurance as the new title sponsor for the International Motorcycle Shows®, the world's largest powersports tour. This partnership will help Advanstar Communications re-invent the 30 year old event series from the ground up, offering a completely new visual design and show environment, more entertainment and learning opportunities, gifts and prizes custom-built for each unique lifestyle enthusiast, and more ways to interact with and buy product - including the all new Progressive Lounge -- than ever before. From New York to California, hardcore enthusiasts, recreational riders, and aspirational powersports fans from all lifestyles and riding abilities will be engaged in a brand new way on the show floor and spend more time connecting with exhibitors and the community, leaving the show with a tremendous sense of satisfaction and tangible value from their experience.



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