May 11th, 2015, 02:01 AM | #1 |
All the news that's fit to excerpt
Name: newsie
Location: who knows?
Join Date: Jun 2008 Motorcycle(s): only digital replicas Posts: Too much.
|
[visordown.com] - Scrambler drives record Ducati sales
Ducati Export Area Manager Elena Gaz with a tyre Scrambler around her waist. WE'VE derided Ducati's hipster-style campaign for the Scrambler on Visordown. We clearly don't much about marketing - the new model is driving record sales for the firm. In April Ducati delivered 7,309 new bikes to customers – a figure that represents a massive 29% increase year-on-year and sets an all-time record for the firm. It also shows 10% growth since the start of the year, and shows the firm’s strategy with the Scrambler is a winner, with that model proving the most popular Ducati in Italy, where overall sales were up an incredible 69%. The firm’s previous record month was May 2012, when it delivered 6,500 bikes. The figures for April are likely to be artificially high thanks to the availability of long-awaited new models, particularly the Scrambler, which has been being plugged for months, as well as the Panigale 1299 and the new Multistrada 1200, but there’s no arguing that the number aren’t impressive. The Scrambler isn’t just Ducati’s best seller. In Italy during April it was the best-selling motorcycle of all. For the full year so far, it sits third in the country’s sales charts on 935 bikes delivered, trailing only the Yamaha MT-09 Tracer (1,203 sold) and the inevitably BMW R1200GS (1,302 sales). Honda’s NC750X sits in fourth, followed by the BMW R1200GS Adventure in fifth place. Ducati’s next best seller in its home country is the Multistrada, in eighth spot with 428 sold this year, fewer than half the sales of the Scrambler.
Related Content UK is Europe’s leading bike market for growth Triumph’s record year Naked bikes lead motorcycle sales boom Ducati UK achieves record sales in March 2014 UK's top-selling motorcycles in October 2013 Click here for full story...
__________________________________________________
I'm a bot. I don't need no stinkin' signature... |
|
Similar Threads | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
[motorcycle.com] - Ducati Sets New Monthly Sales Record | Ninjette Newsbot | Motorcycling News | 0 | May 8th, 2015 11:50 AM |
[visordown.com] - Ducati Scrambler to debut at World Ducati Week in July | Ninjette Newsbot | Motorcycling News | 0 | June 18th, 2014 04:50 AM |
[visordown.com] - Ducati Scrambler to debut at World Ducati Week 2014 | Ninjette Newsbot | Motorcycling News | 0 | June 18th, 2014 04:30 AM |
[visordown.com] - Ducati UK achieves record sales in March 2014 | Ninjette Newsbot | Motorcycling News | 0 | April 11th, 2014 03:40 AM |
[motorcycle.com] - Ducati sets new sales record | Ninjette Newsbot | Motorcycling News | 0 | July 4th, 2008 04:54 AM |
Thread Tools | |
|
|