[kropotkin thinks...] - Tech 3 Press Release: Communicating With The Media And The Pu

[Ninjette Newsbot]

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In the fourth part of the Tech 3 team's Insight series, the focus shifts away from the garage and behind the scenes. As sponsorship is vital to the continued existence of a team, communication plays a key role. The communications team ensures that riders speak to the media and meet the fans and sponsors, ensure that the media get the information that they need to write about the team, and fans can follow the exploits of the team through the website and social media. Below is the Tech 3 press release explaining just how the communications part works:

Insight part 4: The communications team

In the current age of MotoGP the Monster Yamaha Tech3 team does not just have to be fast on track, but also the communications side needs to run seamlessly and proficiently. To organise and coordinate this there is another ‘team’ than the one seen in the garage. This other squad is the communications team whose roles will be examined in this ‘Insight’ to illustrate the relentless efforts of the four members to guarantee success on the track.

Before a suitcase has even been packed for any member of the Tech3 team, the rider’s schedules need to be coordinated. This schedule certifies that the riders have a plan of action with regards to global media requests, events for sponsors, signing sessions with fans as well as structuring their busy weeks. Milena Koerner is the Tech3 team’s communication & press coordinator who efficiently handles this highly significant role and is present at every Grand Prix on the calendar. Cardinal tasks include coordinating all guest and sponsor accreditation to the event, organising sponsor requests such as rider appearances as well as supervising all press or media enquires. The communication & press coordinator also crucially oversees all activities for the guests at the events, pit tours and the pre event guest documentation to guarantee satisfaction for the guests.

Year:
2014


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