[motorcycle.com] - Daines Releases Settantadue Brand

[Ninjette Newsbot]

The Dainese*Settantadue Brand takes the 1970s style from which it gets its name and updates it with modern materials and protection.

Begin Press*Release:

THE DAINESE GROUP IS PLEASED TO ANNOUNCE

THE BIRTH OF THE DAINESE SETTANTADUE BRAND

Vicenza – After 24 months of research and design, Dainese reveals the newest brand to join its family: Dainese Settantadue, a contemporary interpretation of iconic motorcycle clothing. The brand will feature technical garments inspired by the extensive design legacy of Dainese and made specifically for cult motorcycle fans.

“Transfer the emotions that you feel when you enter our Archive in Molvena. Dainese Settantadue arises exactly from this idea” explains CEO Cristiano Silei. “Heritage, beauty and contemporaneity are the three values on which the new brand is based. In perfect harmony with our history and our roots, it reinterprets technical garments to embrace an even larger audience”.

Dainese Settantadue unifies love, innovation, technological research, passion for design and style. “To create Dainese Settantadue, I spent weeks immersed in our immense archives searching for inspiration from the great stylistic collaborations of the past, from Yohji Yamamoto to Valextra” illustrates the Art Director Renato Montagner. “The first production will be a selection of aesthetic affirmations that will come to life when they are in the arms of kindred spirits. It will be genuine, progressive and sophisticated and it will not compromise either quality or detail.”

The leather jacket is at the heart of the story told by our first collection: this timeless piece accompanies us as we enjoy the pleasures life offers, both big and small.

Dainese Settantadue is imbued with the gratification only exquisite craftsmanship can provide, which is possible through advanced processing techniques and cutting-edge composition that guarantee maximum protection and a modern-day elegance full of memories.

Dianese Settentadue is available online at: www.dainesesettantadue.com

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