[kropotkin thinks...] - Bimota And Kawasaki - A New Focus And A New Branding Strategy

[Ninjette Newsbot]

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Bimota And Kawasaki - A New Focus And A New Branding Strategy The news that Bimota is returning to WorldSBK in 2025 came as a surprise to the paddock. The withdrawal of Kawasaki as a full-factory effort from the series, after eight World Championships, blindsided many but what does it actually mean for the series?

In many ways it will be business as usual. Provec Racing, the Catalan team that has morphed into the Kawasaki Racing Team over the years, has been the factory supported squad for the championship since 2011. In that time the team, led by the Roda brothers, became the standard bearer of the series. This success culminated in Jonathan Rea’s unprecedented six titles in a row. Since 2021, though, the team and manufacturer have fallen on harder times.

Switching from Kawasaki to Bimota is a decision that has been a considerable time in the making. In 2019 Kawasaki Heavy Industries purchased Bimota. KHI is a massive company and their motorcycle division is a tiny part of a massive empire. With almost 40,000 employees KHI is involved in a myriad of industries including aeronautical, shipping, off-shore structures, rail and many more. Motorcycling is the part we care about but it’s only a small part of what makes that company tick.

Brand value


Steve EnglishThu, 25/Apr/2024 - 12:37

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