[ridermagazine.com] - MV Agusta International Women?s Day Event

[Ninjette Newsbot]

This year’s International Women’s Day (IWD) held particular significance for me as I had the distinct privilege of touring the KTM North American headquarters for esteemed motorcycle brands such as KTM, Husqvarna, GasGas, and a newcomer to the company, MV Agusta.   The evening before the IWD ride, Olivia Goheen (MV Agusta’s Marketing Manager) invited […]

The post MV Agusta International Women’s Day Event appeared first on Rider Magazine.




This year’s International Women’s Day (IWD) held particular significance for me as I had the distinct privilege of touring the KTM North American headquarters for esteemed motorcycle brands such as KTM, Husqvarna, GasGas, and a newcomer to the company, MV Agusta.

The evening before the IWD ride, Olivia Goheen (MV Agusta’s Marketing Manager) invited all the female media personnel to dinner. Upon arrival at Gourmet Italia in Temecula, I greeted both familiar faces and new acquaintances. The evening unfolded with a delightful dinner, engaging conversations, and a convivial atmosphere that fostered a sense of belonging.


Touring Pierer Mobility North America

The subsequent morning began with a visit to Pierer Mobility North America headquarters, where a fleet of 13 MV Agustas awaited us. Before our ride, we toured the facility. Stepping through the grand entrance, I was greeted by a spacious layout adorned with an array of motorcycles and captivating imagery showcasing MV Agusta’s legacy.


Among the highlights of our tour was the training room, where local dealer mechanics undergo comprehensive instruction on servicing the Austrian and Italian brands. This chamber, replete with meticulously dissected motors, provided insight into the internal workings of these engines. Notably, transparent valve covers, exposed cams, and cut-out stator covers offered a tactile understanding. One particularly captivating example stood out to me: a vertically cut cylinder revealing a piston nestled at the nadir of its stroke. Additionally, an electric motorcycle motor was dissected to expose its internal data boards, exemplifying the thoroughness of the presentation.

MV Agusta F3
Following this enlightening experience, we proceeded to the electric-assist and pedal bike servicing area, catering to an assortment of brands including Husqvarna, GasGas, Felt, and R Raymond. The staff exhibited notable enthusiasm in presenting the recently arrived MV Agusta Rush 1000, which had just been transported to the facility. Exquisite craftsmanship and aesthetic elegance were prominently showcased in this meticulously designed motorcycle adorned with a striking combination of red, black, and carbon fiber accents.


Our journey then led us to the motorsports building, which is dedicated to the factory race teams. As soon as you walk through the doors, the illustrious histories of KTM, Husqvarna, and GasGas are celebrated through an impressive display of trophies on the wall. As we navigated through the bustling workshop, conversations with factory race mechanics provided invaluable insights into the meticulous preparation of the on- and off-road motorcycles destined for competition. We proceeded through the suspension assembly area before reaching the engine workshop, where an array of over 100 engines awaited deployment for various racing events. Among these engines was one meticulously tuned for optimal performance at the high elevation of Pikes Peak, Colorado.


Prior to a sumptuous lunch, we were introduced to the dedicated women of KTM NA, whose integral roles within the organization underscored a commitment to diversity and inclusivity. After lunch, we got the opportunity to ride an assortment of MV Agustas.


Riding MV Agusta Motorcycles

The motorcycle assigned to me initially was the Dragster RR SCS America, a limited production model with only 300 units handcrafted in Italy. Several features immediately caught my attention. The transparent clutch cover, the distinct separation between the seat and subframe revealing the background, and the carbon fiber wheel cover with red, white, and blue accents all contributed to the motorcycle’s unique aura. As a 5-foot-6 petite woman, I found the 33.3-inch seat height to be easily manageable, allowing both of my feet to firmly touch the ground. The riding position proved to be remarkably comfortable for a high-performance motorcycle, with the upright handlebars adding to the overall ergonomic appeal.

Related: MV Agusta Dragster RR SCS America | First Ride Review

MV Agusta Dragster RR SCS America
Upon ignition, the 5.5-inch TFT display underwent a brief but thorough eight-second diagnostic check, ensuring optimal functionality of the battery voltage and other electronic components before permitting engine startup. As I rode, the bike’s Smart Clutch System operation felt familiar to me, drawing parallels to the experience with the Rekluse clutch in my KTM 500EXC. The launch control functionality was particularly impressive, delivering rapid and seamless acceleration while keeping the front wheel down enough to prevent too much height.

MV Agusta Dragster RR SCS America
As we navigated twisty roads, I encountered a subtle bump on an uphill corner, causing the front wheel to lift momentarily. The responsiveness of the motorcycle was such that I scarcely noticed the maneuver until the front wheel returned to the ground, reflecting the seamless handling characteristic of the Dragster America special edition.

MV Agusta Dragster RR SCS America
I then transitioned to the Brutale 1000, which offered a similar riding experience as the Dragster, albeit without the SCS.

MV Agusta Brutale 1000RR
At the next stop, I switched to the F3, a visually striking red sport bike characterized by its aggressive seating position and edgy gas tank design. Equipped with a 3-cylinder 675cc engine and a built-in lap timer, the F3 exuded a sense of performance prowess.


Upon reaching a spacious open area, I had the opportunity to fully experience the performance of the F3, which exhibited a strong inclination for spirited acceleration. Despite its dynamic capabilities, prolonged riding on the F3 proved taxing on my hands and wrists, emphasizing the intensity of its performance-oriented design.

After riding several MV Agusta models, I was impressed by the diverse range of experiences afforded by the motorcycles, each offering a unique blend of performance, craftsmanship, and ergonomic comfort.

Uniting Women Riders

The day concluded with a visit to the esteemed Doffo winery, where a private dinner awaited us in the motorcycle room. Against the backdrop of fine wines and exquisite cuisine prepared by a talented female chef, we reflected on the significance of IWD. It was a fitting tribute to the countless contributions of women in motorcycling, a sentiment echoed by one of the owner’s daughters who explained her love for motorcycles and graciously extended her appreciation on this auspicious occasion.


As we departed, the camaraderie forged during our time together lingered, a testament to the bonds forged through shared passions and experiences. Indeed, this IWD celebration served as a poignant reminder of the strides made by women in traditionally male-dominated fields, inspiring us all to continue pushing boundaries and challenging stereotypes.

I am thankful to MV Agusta and Olivia Goheen for providing opportunities to connect, collaborate, and ride together, fostering a more inclusive motorcycle community. Here’s to next year’s International Women’s Day with MV Agusta and the continued empowerment of female riders. Cheers!

The post MV Agusta International Women’s Day Event appeared first on Rider Magazine.