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[RideApart] - Allstate O.N.E. Rider Safety Program
Allstate O.N.E. Rider Safety Program
In 2009 Allstate Insurance launched its Once is Never Enough (O.N.E.) program, an awareness campaign created to help reduce the number of motorcycle crashes involving other vehicles at intersections. The signage campaign encouraged motorists to “look twice, because once is never enough.” The company worked with local traffic authorities to install 179 Watch for Motorcycles signs in 41 different cities across 21 states at dangerous intersections for riders. Now Allstate has donated and installed a sign on a fellow rider’s property at his request. Longtime rider Jason Large of Jackson, Ohio, reached out to Allstate hoping for a way to protect riders on the major state route he lives on. Allstate was inspired by Jason’s desire to help keep his fellow riders safe, which is why he was selected for the special installation. The hope is that Jason’s persistence and passion to advance motorcycle safety in his community will inspire other riders to do the same. The O.N.E. program is the flagship initiative of Allstate’s Rider Protection Project, a collection of programs and applications built to help keep riders riding, safely. Other programs in Allstate’s Rider Protection Project include:
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