[kropotkin thinks...] - What We Learned From The Ducati 2021 MotoGP Launch

[Ninjette Newsbot]

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After two months of quiet on the MotoGP front, the racing season is starting to burst into action. With the first test at Qatar approaching – and looking ever more likely to actually take place – there is a burst of activity, as the factories all hold their team launches. So frenetic, indeed, that we barely have a moment to ponder one launch before we are onto the next.

That is in part a result of the Covid-19 pandemic. In previous years, launches have been live events with an online element. (Manufacturers, both in racing and production, have learned that they can reach fans and buyers directly with online launches, without journalists sitting in the middle and muddying the message. Series organizers are on this path now as well.) While the pandemic still holds the world in its grip, those launches have moved completely online, with different factories taking different approaches.