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March 6th, 2013, 05:20 PM
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#1 |
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All the news that's fit to excerpt
Name: newsie
Location: who knows?
Join Date: Jun 2008 Motorcycle(s): only digital replicas Posts: Too much.
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[motorcyclistonline] - Hero MotoCorp | Zero to Hero
Hero MotoCorp | Zero to Hero
 India’s Largest Manufacturer Goes Racing, TooMahindra isn’t the only Indian company to jump on the racing-as-brand-building bandwagon. Market leader Hero MotoCorp has joined in as well, making racing a key component of the attempt to reinvent its image after ending a 26-year-long joint venture with Honda in 2010. This isn’t news to American racing enthusiasts. Followers of AMA SuperBike are already familiar with the Hero name thanks to that firm’s title sponsorship of the Erik Buell Racing effort, an outgrowth of Erik Buell’s technical consultancy with the massive Indian manufacturer. a Photo Gallery: Hero MotoCorp | Zero to Hero - Motorcyclist magazine Hero MotoCorp | Zero to Hero | Digg It | Add to del.icio.us Click here for full story...
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