[sportrider - latest stories] - J.D. Power Survey Reports Customer Satisfaction with

[Ninjette Newsbot]

J.D. Power Survey Reports Customer Satisfaction with Motorcycle Ownership Reaches Record-High Levels

Despite Higher Owner-Reported Motorcycle Prices, Satisfaction with Perceived Value Increases in 2008.Overall satisfaction with the motorcycle ownership experience has increased for a sixth consecutive year to a record-high level, according to the J.D. Power and Associates 2008 Motorcycle Competitive Information Study SM released today. Now in its 11th year, the study measures owner satisfaction with new motorcycles by examining five major components of the overall ownership experience: product; quality; cost of ownership; sales; and service. Overall motorcycle ownership satisfaction averages 814 (based on a 1,000-point scale) in 2008, up 5 points from 2007. While all five components driving satisfaction improve in 2008, the most notable increases occur in the areas of cost of ownership and product quality. Overall, satisfaction with cost of ownership has increased steadily over time. In 2008, satisfaction with cost of ownership improves by 11 points from 2007 to an average of 707. In addition, 18 percent of owners in 2008 report that the cost of owning their motorcycles is "outstanding" (a rating of 10 on a 10-point scale), compared with only 10 percent of customers in 2005 who indicated the same.


Photo Gallery: J.D. Power Survey Reports Customer Satisfaction with Motorcycle Ownership Reaches Record-High Levels - Sport Rider Magazine


Read More | Digg It | Add to del.icio.us


Click here for full story...