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Old November 23rd, 2010, 03:23 PM   #1
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[hell for leather] - Are you idiot safe?

A new ad campaign in India highlights “idiots” as the chief danger riders face on the road, suggesting the superior grip offered by CEAT tires is the best way to avoid them. The campaign demonstrates a level of creativity, personality and use of mixed medias not often seen in the two-wheeled world, but is most [...]


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