[cycleworld.com] - Can-Am Mobilizing Women for Female Ride Day

[Ninjette Newsbot]

Can-Am will support women riders worldwide for the third straight year as a partner of the 16th annual International Female Ride Day.

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Can-Am returns in 2022 to support women riders as it sponsors the International Female Ride Day for the third-straight year. (Can-Am/)When International Female Ride Day (IFRD) celebrates its 16th annual event on May 7, Can-Am will once again do their part to support women riders across the globe.

The Quebecois powersports company will bring together employees, brand ambassadors, dealer owners, and Can-Am Ryker and Spyder riders in more than 50 communities worldwide during IFRD 2022. Their intent is to help celebrate women riders and their contributions to the motorcycle industry, especially the three-wheeler segment, from the USA to Canada to Europe to Asia to Latin America.

Participation in the IFRD will also help support Can-Am’s Women of On-Road program, which “addresses barriers to entry for female riders through rider education and mentorship.” The powersports company reports that the program has been a global success; nearly 38 percent of Can-Am owners being female, higher than the industry standard of 22 percent.

“The open road should be open for all. Period,” said Martin Ethier, director of global marketing at Can-Am On-Road. “International Female Ride Day is a celebration of that, and we’re proud to be a corporate partner. This year, we are truly globalizing our involvement and we can’t wait to watch so many incredible female riders come together to celebrate their shared passion of riding.”


Can-Am’s participation in the global International Female Ride Day will also help support its Women of On-Road program, which “addresses barriers to entry for female riders through rider education and mentorship.” (Can-Am/)As Can-Am preps for this May’s event, IFRD founder Vicki Gray will visit the company’s corporate headquarters. Gray will not only meet with the female employees who manage the Women of On-Road program but also ride with them.

“It’s great to have the support and involvement again from Can-Am as one of the IFRD official partners. I really look forward to meeting the team and taking a ride together,” Gray said. “Can-Am is likewise dedicated to promoting and highlighting women riders and to making a positive difference for women in motorcycling and powersports everywhere. Together we are making advancements in this segment.”

A quick overview of some of the Can-Am International Female Ride Day rides on May 7:

• USA: In Los Angeles, Can-Am ambassador, actress, and model Karrueche Tran, will host a ride with Can-Am Spyder and Ryker owners. In 28 other cities around the US, the US Spyder Ryders owners’ group holds rides to mark the occasion.
• Canada: In Ontario, Olympic Games gold medalist and Canadian National Women’s Hockey Team member Natalie Spooner will join TV host Sherry Holmes for a group ride that’s open to Can-Am owners.
• United Kingdom: In the UK, Can-Am ambassador Sophie Morgan will be riding her Can-Am Ryker with others to take part in the day’s efforts.
• Switzerland: In Lausanne, the Can-Am team based out of the BRP office will be taking to the streets to celebrate.
• Germany: The Ladies Riding Class community, which counts about 30 members, will hit the road for the occasion.
• Australia: In Sydney, Can-Am ambassador Helen Chik, editor of popular lifestyle magazine Grazia, will be riding her Ryker alongside others to celebrate the day.
• Puerto Rico: Singer-songwriter Calma Carmona will participate in a “GRRRL Ride” event from behind the handlebars of her Can-Am Ryker.

Please visit Can-Am Women of On-Road and International Female Ride Day for additional information.