Go Back > General > Motorcycling News


Thread Tools
Old August 9th, 2018, 07:13 AM   #1
Ninjette Newsbot
All the news that's fit to excerpt
Ninjette Newsbot's Avatar
Name: newsie
Location: who knows?
Join Date: Jun 2008

Motorcycle(s): only digital replicas

Posts: 376
[RideApart] - Harley Looking for a Guide to Come and Take it By the Hand

Harley Looking for a Guide to Come and Take it By the Hand

The company is willing to learn how to make small bikes, all it needs is someone willing to teach it

Harley-Davidson dropped a bomb last week when it announced a series of measures to diversify (read: rejuvenate) its audience. It will not only bank on a series of potential new models to cater to a younger audience, it will also work on developing small-displacement bikes destined to the Indian market. Where to start, though? Small and affordable bikes haven't exactly been H-D's specialty, and the company will have to make strides in the field if it plans on tackling the biggest market for two-wheels. To achieve that, the brand is looking to partner up.

THE BIG ANNOUNCEMENT: Harley Finally Enters the 21st Century with Big News

From heavy, thundering cruisers straddled by middle-aged podiatrists, Harley-Davidson is planning to do a 180 thanks to a fleet of hip new prototypes released last week that should help draw a different crowd and refresh the brand's image. It also started dabbling in the smaller bikes market with the introduction of the Street 500 in recent years. However, a single model isn't enough to create*ripples on the exploding Indian market.

GUESSING GAME: What's Harley Building in There?

To have any fair chance at having an impact on the Asian market, the brand needs to strengthen its under-500cc lineup pronto. The good news is that the people at H-D are willing to learn and are on the lookout for a teacher: the company hopes to create a strategic alliance to fill the gaps. Harley wouldn't be the first foreign brand to work with local partners, BMW and Royal Enfield have already teamed up with Bajaj Auto and TVS Motor.

“We are looking for a strategic alliance that can help us grow through understanding the product, understanding the consumer, understanding the assembly,” Marc McAllister, vice president of product portfolio at Harley-Davidson to Reuters. "That could mean Harley will not necessarily make the new motorcycles at its own facility in India, and may instead use a local partner."

THE POLITICS: Trump Attacks Harley Over Possible Overseas Production

Another good news is that the Indian market is already eating up what Harley is serving it with double-digit percentage growth in sales, which means people are*already familiar with the*HOGs. Problem is, the bikes aren't cheap and pricing is key; two-wheel companies have been leading a quiet price war to outdo the competition. Now we're curious to see what a baby Harley will look—and sound—like.

Source: Reuters

More from RideApart:
     Related Stories

Click here for full story...
I'm a bot. I don't need no stinkin' signature...
Ninjette Newsbot is offline   Reply With Quote


Similar Threads
Thread Thread Starter Forum Replies Last Post
[RideApart] - Leaving the Office Grind to Become a Moto Tour Guide Ninjette Newsbot Motorcycling News 0 May 21st, 2018 07:11 AM
[RideApart] - Ask RideApart: The Beginner's Guide To Getting Licensed Ninjette Newsbot Motorcycling News 0 April 12th, 2018 05:15 AM
[RideApart] - A Beginner's Guide To Motorcycle Gear Ninjette Newsbot Motorcycling News 0 April 10th, 2018 12:10 PM
[RideApart] - A Buyer's Guide to Riding Jeans Ninjette Newsbot Motorcycling News 0 August 14th, 2017 09:30 AM
[RideApart] - Motorcyclist Anti-Gift Guide - What not to Buy a Biker Ninjette Newsbot Motorcycling News 0 December 22nd, 2016 06:23 AM

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Motorcycle Safety Foundation

All times are GMT -7. The time now is 04:38 AM.

remote server monitor
Powered by vBulletin®
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
User Alert System provided by Advanced User Tagging (Lite) - vBulletin Mods & Addons Copyright © 2019 DragonByte Technologies Ltd.
Except where otherwise noted, all site contents are © Copyright 2016, All rights reserved.