November 3rd, 2018, 04:21 PM | #1 |
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[kropotkin thinks...] - 2018 Sepang MotoGP Saturday Round Up: Dorna Bows To The Inevi
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----------------- The MotoGP flyaway races are a headache for Dorna in a lot of different ways. There is the logistics, the calendar, a host of legal and customs issues, ensuring that facilities are up to scratch, in terms of safety, medical facilities, pit garages, and more. They have most of these things pretty much nailed down – something which comes with having run the series for over 25 years – but the one hurdle they face every year is TV schedules. Sport has infinitely more value when it is shown live, because the very fact that the outcome of a contest is unknown is what provides half the thrill. Anyone who has suffered the wrath of the mob after posting spoilers on Social Media will understand that. So when MotoGP goes east, to Thailand, Japan, Australia, and Malaysia, the series runs into a dilemma. These are key markets for the factories, and growing markets for Dorna in terms of TV audiences. But they are also a problem when it comes to Europe, whose broadcasters contribute a very hefty sum to Dorna's finances. Live audiences drop off a cliff for races which start at 6am, and so Dorna do what they can to shift the race start into a more audience-friendly window. Far more people will be willing to get up on a Sunday morning at 8am for a race than they would be for a 6am, or – heaven forfend – a 5am start.
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