October 15th, 2009, 07:27 AM | #1 |
Professional belly dancer
Name: James
Location: Toronto
Join Date: Apr 2009 Motorcycle(s): 1992 GSX-R 750 Posts: A lot.
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Buell no more?!?!
http://online.wsj.com/article/SB1000...googlenews_wsj
Just saw this on another forum that I'm part of. This is pretty shocking and sudden if true. Can anybody else confirm or deny this? Here's a link with some more info: http://www.gtamotorcycle.com/vbforum...d.php?t=101829 |
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October 15th, 2009, 07:49 AM | #2 |
IC2(SW)
Name: Kerry
Location: Pensacola
Join Date: Nov 2008 Motorcycle(s): . Posts: A lot.
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Wonder why they dont sell it off like MV?
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October 15th, 2009, 07:59 AM | #3 |
ninjette.org member
Name: Zach
Location: Upstate NY
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October 15th, 2009, 08:30 AM | #4 |
ninjette.org certified postwhore
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That stinks. Didn't plan on buying one any time soon, but they were interesting bikes. Guess if I ever get one it will be used.
So Harley can't sell their own P.O.S. bikes so they sell off or discontinue their other brands so they can "focus on growth through the Harley-Davidson brand"? I'm sure Buell and MV weren't selling all that great, but I would much rather see them around. |
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October 15th, 2009, 08:40 AM | #5 |
Über n00b
Name: Bob
Location: Alberta, Canada
Join Date: Dec 2008 Motorcycle(s): Triumph TT600, Honda NS50F, Kawasaki ZZR-250 (sold) Posts: 225
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It's sad to see them go.
They were a great company making unique bikes and brought some great innovations to the table. It's stupid how Buell gets the shaft so Harley can continue to make their overpriced stone age tech land yacht motorcycles. |
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October 15th, 2009, 09:34 AM | #6 |
ninjette.org guru
Name: Pat
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I think part of their problem was marketing. A few years ago, when I was just getting into the sport I knew (and trusted) names like Kawasaki, Honda, Yamaha and Suzuki, but I'd never even heard of Buell.
When I went out to buy my first bike I didn't stop off at the HD dealer expecting a sport bike manufacturer to be in the same showroom. Even to this day, I have no clue what makes their bikes special.
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October 15th, 2009, 09:42 AM | #7 |
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Never rode on, nor really looked at them that much, but hate to see a company fold. And they did have some interesting twists even if those twists werent for everyone. Employees of the factory and dealers losing jobs. Tough economy.
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October 15th, 2009, 09:54 AM | #8 |
ninjette.org sage
Name: Greg
Location: central new york
Join Date: Aug 2009 Motorcycle(s): 90 Suzuki gsx600f Katana, 03 Buell XB9R Posts: 868
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It's all my fault! You see I bought one and in so doing it I was doomed for eventual failure and obviously brought the entire company down with my purchase.
Well I will say that this truly sucks! |
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October 15th, 2009, 09:54 AM | #9 |
Professional belly dancer
Name: James
Location: Toronto
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I've never ridden a buell either, but their bikes were definitely interesting. I also know that they had some success in the AMA this year. I'm personally sad to see these guys fold, as their ideas and bike designs were unique. I'm definitely blaming HD's inability to market the Buell brand and other such "incompitency" issues that they have for this.
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October 15th, 2009, 10:01 AM | #10 |
ninjette.org guru
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It looks like they'll still support your warrantee and repair work through HD, but I guess this will be your last Buell
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October 15th, 2009, 10:01 AM | #11 |
ninjette.org Monkey Spank
Name: Kevin
Location: Illinois
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PRICE PRICE PRICE.............its no wonder.
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October 15th, 2009, 10:14 AM | #12 |
ninjette.org sage
Name: Greg
Location: central new york
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Everything is stupid expensive these days.
I have a strange feeling that part of it was from the racing success... These races were won with a Rotax engine, not a Harley product. Maybe if Harley spent some time to advertise and to make the engines that were really needed for the Buell line they would have sold more machines. Now all the custom work I was thinking of doing to my old 03 XB9R is out the door, got to make it as stock as possible since it was the first year of the new frame/tank design, I might just have a collectors piece. I am a little concerned with the parts supply for this machine. Maybe Fischer will try to license the frame tech and put the kind of engine needed into this frame. At least I can hope for something like that. |
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October 15th, 2009, 10:22 AM | #13 |
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I agree with patw. Harley never marketed the Buell line as they did the Harley line which doomed them from the start. I truely believe that Buell could have gotten a foot hold on the sport bike market if Harley had invested more money in advertising.
I believe this will be the eventual demise of Harley - Davidson. |
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October 15th, 2009, 10:30 AM | #14 |
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Name: rock
Location: greenville, south carolina
Join Date: Jun 2009 Motorcycle(s): black Posts: A lot.
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Actually, marketing has been Harley's strongest area and is why they were able to sell over priced, under performing motorcycles buy the boatload in recent history. This applies to the Harley line of motorcycles as well as all that officially licensed Harley "stuff."
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October 15th, 2009, 10:40 AM | #15 |
ninjette.org sage
Name: aj
Location: New York / PA
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I think we had this conversation a few months ago when they released the "commercial" for the "new" buell.
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October 15th, 2009, 10:44 AM | #16 |
ninjette.org sage
Name: Greg
Location: central new york
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You mean the eventual demise of Harley again, right?
This is not the first time their fat was in the fire, and the last time the employees bought it back: http://investor.harley-davidson.com/...ds/bckgrdr.pdf Scroll to the timeline and look at 1981, they almost went under at that time, and I bet you'll see it again in the not very far future. I sent an email to Fischer asking if they might want to license some of the Buell tech. and give it the motors that they needed to be successful. |
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October 15th, 2009, 10:45 AM | #17 |
ninjette.org sage
Name: Greg
Location: central new york
Join Date: Aug 2009 Motorcycle(s): 90 Suzuki gsx600f Katana, 03 Buell XB9R Posts: 868
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BTW... The Harley branded gloves that I bought a couple weeks ago said very clearly that they were made in China, wish I still had the tags for a scan.
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October 15th, 2009, 11:00 AM | #18 | |
ninjette.org guru
Name: Pat
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Quote:
I was also going to say "Move manufacturing to China", but it's HD... they can move to some poor part of the USA and exploit cheap labour. I know most of us would spit-up in rage at the thought of spending $30k on a HD bike, but what about $15k... or $9k?
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October 15th, 2009, 11:02 AM | #19 | |
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October 15th, 2009, 11:02 AM | #20 |
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Wow. This was unexpected, to me at least....
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October 15th, 2009, 11:12 AM | #21 |
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Make something that people want and price it right and they will beat a path to your door. I never heard of buell till I started riding a year ago. Still, cool looking bikes they are.
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October 15th, 2009, 11:38 AM | #22 |
chicken strips
Name: Joe
Location: Southern NH
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Sacrifice a subsidiary card and tap an Italian land. Add 200 profit to any of your 3/3 Sportster creatures. Plays as an "Instant". (sorry, Geek piping up in the corner here)
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October 15th, 2009, 11:54 AM | #23 |
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Name: rock
Location: greenville, south carolina
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October 15th, 2009, 12:08 PM | #24 | |
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Quote:
That Rotax in the 1125 isn't in any Harley, so it should be up for grabs. I'd go even farther and get Buell himself on board at Fischer. |
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October 15th, 2009, 12:53 PM | #25 |
ninjette.org sage
Name: Greg
Location: central new york
Join Date: Aug 2009 Motorcycle(s): 90 Suzuki gsx600f Katana, 03 Buell XB9R Posts: 868
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Well I started the ball rolling, and posted on one of the buell-centric forums that other people should do the same. From the video at the Buell site, Erik is staying on with HD in some capacity but I doubt they will give him the latitude that he had with his designs.
Need to check the date of manufacture on my 03 and see if it is going to be rare,. think they made less than 2000 for the 03 model year and it is almost all back to stock now so it might be worth something to someone years down the road (unless I crash it). |
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October 15th, 2009, 12:53 PM | #26 |
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Wow! That's unexpected and disappointing.
I'd expected HD to scale down production on all of their lines and wait out the storm. I certainly thought that the Buell brand was healthy enough to not be considered an unnecessary risk. Instead, it seems that HD is going to stick with the only thing they understand. Unfortunately, I have little interest in retro designs. In any case, I do hope that HD doesn't get hit too hard so that they can stay around for a long time to come. I really hope that Erik Buell will figure out some way of continuing to amaze us with fantastic concepts and designs. It's been really cool that he was able to get his ideas into full production, instead of stuck on a drafting board (CAD file) or a one-off test bike. I have been lucky enough to get some Buell test rides: FireBolt (x2), 1125R. I wonder if that will still be an option at the Long Beach motorcycle show in December.
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October 15th, 2009, 01:15 PM | #27 |
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It's strange basted on what Eric Buell says later in the video that he was staying on at Harley to do product development. Makes me wonder if they might be building more like the XR1200 in the future with his influence.
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October 15th, 2009, 01:15 PM | #28 | |
ninjette.org sage
Name: patricK
Location: San Jose, CA--BAY AREA!
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Quote:
this is just is just depressing!!!! he looks sooo sad. poor guys. I wish them the best, even tho I never really planned to buy one, I always thought my friends 2009 xb12s was a pretty sleek bike |
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October 15th, 2009, 01:22 PM | #29 | |
ninjette.org member
Name: m
Location: metro area
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Quote:
Don't think HD will ever die though. I compare it to the Mac Users It's a cult! |
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October 15th, 2009, 02:32 PM | #30 | |
CPT Falcon
Name: J.Emmett Turner
Location: Newnan, GA
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Erik looks absolutely defeated. Poor guy. He was nothing if not passionate for the engineering and sport. The first motorbike I ever motored was a Buell.
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October 15th, 2009, 04:24 PM | #31 | |
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October 15th, 2009, 05:01 PM | #32 |
ninjette.org sage
Name: Greg
Location: central new york
Join Date: Aug 2009 Motorcycle(s): 90 Suzuki gsx600f Katana, 03 Buell XB9R Posts: 868
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I doubt Harley will build a sport bike worth having, they only other thing they built was 50 of them because that is the minimum for production class racing. If they intended to go to sport bikes, it would have been easier to roll the Buell machines into their own name since they already owned the company, would have been very simple. A simple several year plan that starts by labeling the bike as Buell by Harley and then goes to just Harley, minimum of three years to do it right, or just suddenly if you don't care.
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October 15th, 2009, 05:15 PM | #33 |
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Name: Mike
Location: Windermere, FL
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Ummm the Buells have said "Powered by Harley-Davidson" for years already.
It's not so much that Buell was doing poor but that HD has been doing worse and worse. They keep having layoff after layoff of HD people. This was probably bound to happen because of how much Eric Buell tried to seperate his designs. When trying to bring out the new motor for the Buells he kept getting pushed further and further out of the development of the motor that by the time it was finished it was not what he wanted. That prompted him to look to Rotax to help out with the motor. Now did this have any impact on HD's decision in closing Buell? No idea but I wouldn't put it past them. |
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October 15th, 2009, 05:23 PM | #34 |
ninjette.org sage
Name: Greg
Location: central new york
Join Date: Aug 2009 Motorcycle(s): 90 Suzuki gsx600f Katana, 03 Buell XB9R Posts: 868
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I agree, I think the winning racing season on the Rotax engine could have been part of it. But the Buell guys all had been put on 2 week furlough so even they were hurting. The Rotax engine probably cost them a lot.
The price of bikes at the local dealer dropped like a rock today... They have a brand new 08 1125R that is now selling for $5000, that's $2000 more than I just paid for my 03 XB9R, and the price I paid was a decent deal at the time. I didn't ask about the brand new XB12R's that they have, or the Ulysses sitting there in the Buell corner on the showroom, was too scared to find ut the answer. Now is the time to buy one if you want one. |
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October 15th, 2009, 05:24 PM | #35 |
ninjette.org sage
Name: Scott
Location: DFW TX
Join Date: Jul 2009 Motorcycle(s): 2009 Ninja zx6r Posts: 609
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Interesting news, but not completely surprising to me. The sport bike market is very competitive, and other than Buell, they are all imports. I don't know for sure, but I would speculate that Buells being made in the US, had a much higher cost structure than a Suzuki or a Kawasaki. But of course, they were expected by consumers to compete with these brands on price. We already saw an example of Buell giving up on competing in beginner bikes when they eliminated the Blast. From everything I've read, these lines are typically the least profitable for companies.
With HD struggling financially, they chose to focus future investments in what they do best, which is HDs. While one can speculate that better marketing would have helped, I wonder whether it would have helped enough. What they needed was a reputation like Ducat where they could demand higher out the door prices than the competition. Anyway, just a lot of speculation on my part. I am sad to see the company stop producing Bikes though. |
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October 15th, 2009, 05:29 PM | #36 | |
ninjette.org sage
Name: Scott
Location: DFW TX
Join Date: Jul 2009 Motorcycle(s): 2009 Ninja zx6r Posts: 609
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Quote:
Some of us are old enough to remember the Yugo (car) and how when they stopped making that, the parts for them really dried up. And like the Yugo, I bet even after market companies will not be producing parts for a small and shrinking customer base. |
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October 15th, 2009, 05:55 PM | #37 |
ninjette.org sage
Name: Greg
Location: central new york
Join Date: Aug 2009 Motorcycle(s): 90 Suzuki gsx600f Katana, 03 Buell XB9R Posts: 868
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Most of the after market stuff has already gone away.
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October 15th, 2009, 06:57 PM | #38 |
ninjette.org guru
Name: Andrew
Location: LA
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didn't Buell win these races by cheating ? you know, if you consider a 600cc vs. a 1125cc unfair.
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October 15th, 2009, 07:24 PM | #39 |
ninjette.org member
Name: David
Location: Quebec, Canada
Join Date: Jul 2009 Motorcycle(s): 2009 Kawasaki Ninja 250R SE Posts: 22
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past my exam on a Blast!
RIP Buell |
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October 15th, 2009, 08:20 PM | #40 |
ninjette.org certified postwhore
Name: Greg
Location: Rhode Island
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I think the only HD sportbike we will see is the XR1200. I hear it is popular outside the US. My local dealer said sold a couple but most HD customers want a low seat height bike.
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